Create unique, accurate page titles
Posted on | July 2, 2009 | No Comments
A title tag tells both users and search engines what the topic of a particular page is. The <title> tag
should be placed within the <head> tag of the HTML document. Ideally, you should create a unique
title for each page on your site.
If your document appears in a search results page, the contents of the title tag will usually appear in
the first line of the results (If you’re unfamiliar with the different parts of a Google search result, you
might want to check out the anatomy of a search result video by Google engineer Matt Cutts, and this
helpful diagram of a Google search results page.) Words in the title are bolded if they appear in the
user’s search query. This can help users recognize if the page is likely to be relevant to their search.
The title for your homepage can list the name of your website/business and could include other bits of
important information like the physical location of the business or maybe a few of its main focuses or
offerings.
A user performs the query [baseball cards]
Google homepage shows up as a result, with the title listed on the first line (notice that the query
terms the user searched for appear in bold)
Tags: directory > engine > Google > increase > optimization > optimize > page > page rank > rank > search > SEO > Starter > submit > web > what
Google’s Search Engine Optimization Starter Guide
Posted on | July 1, 2009 | No Comments
Welcome to Google’s Search Engine Optimization Starter Guide. This document first began as an
effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to
the topic of search engine optimization and wish to improve their sites’ interaction with both users and
search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first
for queries in Google (sorry!), following the best practices outlined below will make it easier for search
engines to both crawl and index your content.
Search engine optimization is often about making small modifications to parts of your website. When
viewed individually, these changes might seem like incremental improvements, but when combined
with other optimizations, they could have a noticeable impact on your site’s user experience and
performance in organic search results. You’re likely already familiar with many of the topics in this
guide, because they’re essential ingredients for any webpage, but you may not be making the most
out of them.
Even though this guide’s title contains the words “search engine”, we’d like to say that you should
base your optimization decisions first and foremost on what’s best for the visitors of your site. They’re
the main consumers of your content and are using search engines to find your work. Focusing too
hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the
desired results. Search engine optimization is about putting your site’s best foot forward when it
comes to visibility in search engines.
An example may help our explanations, so we’ve created a fictitious website to follow throughout the
guide. For each topic, we’ve fleshed out enough information about the site to illustrate the point being
covered. Here’s some background information about the site we’ll use:
• Website/business name: “Brandon’s Baseball Cards”
• Domain name: brandonsbaseballcards.com
• Focus: Online-only baseball card sales, price guides, articles, and news content
• Size: Small, ~250 pages
Your site may be smaller or larger than this and offer vastly different content, but the optimization
topics we discussed below should apply to sites of all sizes and types.
We hope our guide gives you some fresh ideas on how to improve your website, and we’d love to
hear your questions, feedback, and success stories in the Google Webmaster Help Forum.
Tags: engine > Google > Guide > increase > optimization > optimize > page > page rank > rank > search > SEO > Starter > traffic
What is SEO?
Posted on | July 1, 2009 | No Comments
earch Engine Optimization (SEO) is the practice of improving your Web site for search engine accessibility, improved indexing, and in general being more compatible with search engine robots and helping them get to the content on your site.
10 Easy Ways to Promote Your Web Directory
Posted on | July 1, 2009 | No Comments
There are many, many ways to promote your directory and market your link directory services on the Web. This article will provide 10 fundamental steps for promoting your directory. If you haven’t followed these basic steps or have a good reason for not following any of them, it might be time to take a step back and cover your basics.
- Clean up your directory. This will help your directory promote itself. Go for a custom design, add unique content, in short: offer something of value!
- Add your directory to your sig and profile on Webmaster forums and promote while you’re posting.
- Link to your directory prominently from your other directories and relevant Web sites.
- Offer your custom template as a free download if the user keeps a link to your directory in the sig.
- Provide free services like SEO tools and blog or post about them online.
- Trade links with other quality link directories.
- Sponsor other people’s custom templates and themes
- Write a free eBook or provide some other exciting free download for your audience and host it on your directory.
- Use social bookmarking sites like Digg, StumbleUpon and furl to tag important announcements and new features.
- And the most obvious: submit your site to other quality directories!
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